GREEN SOLUTIONS

A second life for butts

Europa Meridionale e Mediterraneo | Italy | Firenze


Castello del Nero began collaborating with Re-Cig®, an innovative start-up that has been working in the world of the circular economy since 2016. Re-Cig recovers and recycles cigarette filters, to transforming them into plastic material used for producing small objects. Re-Cig's goal was to develop a business that could combine environmental and economic sustainability, as well as to disseminate and promote a new culture regarding the issues of recycling and recovery of this polluting waste.

  • more than 7 million butts collected through our project
  • 850 thousand tons of abandoned butts per year
  • 200 toxic substances contained in filters, at least 70 of which are carcinogenic
  • 40% of the waste in the Mediterranean is butts
  • 2 years the minimum time it takes for the filter to degrade in nature

In just one year of operation, Re-cig has given new life to two million cigarette butts, which have become everyday objects such as eyeglass frames and umbrella handles.

The project with Castello del Nero involved the installation of Smokers Points, which are handcrafted and emptied periodically. Collection activities are monitored and the quantities of recovered filters are recorded. Once subjected to a purification process they will be transformed into a plastic polymer used in a variety of sectors.

COMO Castello del Nero

COMO Castello Del Nero is an enchanting historic estate located in the heart of Tuscany, in the renowned Chianti wine region, a luxury retreat that offers an unforgettable experience where history, culture and wellness come together in a harmonious symphony. Spanning 740 acres of picturesque landscapes, this property represents the COMO brand's first foray into continental Europe. The estate combines historic authenticity with modern elegance, offering guests a unique experience that reflects the high standard of service for which COMO is known globally.
At the center of the estate stands a magnificent 12th-century castle, carefully restored to preserve its historic charm. The castle houses 50 rooms and suites with interiors designed by renowned Milanese designer Paola Navone. Her vision has integrated a light, contemporary aesthetic with period architecture, creating an environment that is both refined and welcoming.
Guests at COMO Castello Del Nero can expect a wide range of wellness and dining experiences. The COMO Shambhala Retreat spa offers high-quality therapeutic treatments designed to rejuvenate body and mind. The kitchen, another feather in the property's cap, offers exceptional dishes that celebrate local flavors with an innovative twist, using fresh, seasonal ingredients. COMO Castello Del Nero's strategic location allows guests to easily explore some of Italy's most fascinating cities. Florence, with its Renaissance treasures, and medieval Siena are both just a 30-minute drive away, offering the perfect balance of rural relaxation and cultural adventure.
In addition to luxury and comfort, COMO Castello Del Nero is deeply committed to sustainability and corporate social responsibility. Through the COMO Foundation, the estate supports local projects and initiatives to preserve the land and improve the lives of surrounding communities. This commitment reflects COMO's philosophy of integrating harmoniously with the environment and contributing positively to the local social fabric.

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