Planeta has always been committed to producing cultural events to en-hance the territories in which it operates. Every year, vineyards and win-eries become the setting for concerts, theatrical performances and art exhibitions. The Planeta family has reserved a constant effort for years to these cultural projects in order to promote new and different ways of enjoying these places. Contemporary art, music, theater and literature have the specific goal to contribute to the development of the territory and the host community, throughout a virtuous circle created by the Planeta company.